Are you looking for a way to boost your lead generation and potential revenue? You might want to look into new marketing techniques to give you the extra edge you’re hoping to achieve. That includes utilizing a varied number of marketing forms and channels in your marketing strategy. This can include things like search engine optimization (SEO) in all of its various flavors, traditional marketing campaigns, and even direct mail campaigns. One form of marketing that is often overlooked is display advertising. While it might not seem like the most glamorous method of marketing, it is an effective one.