SEM
SEARCH ENGINE MARKETING
In today’s world of startups and global enterprises, it is no exaggeration to say that the competition for buyers’ attention has never been stronger. That means that it’s incredibly important that you take steps to give yourself the best possible chance of success as possible. That might sound obvious, of course, but the fact of the matter is that there are certain marketing techniques with which most people are not familiar. That includes things like search engine marketing (SEM), a strategy that can help you improve your online visibility in web searches and boost your lead generation at the same time.
What is SEM?
As briefly mentioned above, SEM is an important tool for any online business (or business operating at least in part online) to employ. To help explain what exactly SEM means, take a moment and think about the last time you ran a Google search. Did you see some websites appear more prominently in the results, perhaps with keywords or links below the entry? That’s the result of SEM. When you invest in an SEM strategy, you’re paying for the chance to have your website top the results of a search engine search.
SEO vs. SEM
SEO and SEM might seem fairly similar at first glance. These are both important strategies to use, and each serves a different purpose. Proper SEO technique can help improve your ranking “organically” and also ensures that your content is properly indexed for searches. That means that things like your blog or service pages might show up in search results due to the keywords and content within. SEM, on the other hand, is a paid strategy that helps ensure that your website tops search results when specific keywords are used.
For more information about our SEM services and how they can help you improve your visibility, reach out to iPitCrew today!
Mobile Marketing
GEO Mobile
Programmatic
IP Targeting
Retargeting
Display
Search
Mobile Marketing
You’re probably already aware that marketing is an integral part of any business’ success. This is almost universally true, regardless of the specific industry or field in question. One thing that isn’t always obvious is that there are many different platforms that you can target, and that marketing for one platform might not be the same for another. That means that if you are hoping to target individuals that spend most of their time on their tablets or smartphones, you should engage in a form of marketing that is optimized to meet that goal. Mobile marketing is one such strategy.
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GEO Mobile
When it comes to building an effective marketing strategy, it is important to keep your target audience firmly in mind. Failing to do this can lead to an unfocused strategy that isn’t quite able to reach the market you’re hoping to find. Even once you have that market firmly in mind, it is equally important to use all tools at your disposal in order to give your business the extra boost it needs to succeed. Let’s say that you’ve determined that the majority of your target audience is predominantly present on their smartphones and other mobile devices, and so a mobile marketing strategy is in order. Do you have that strategy optimized to include GEO mobile data?
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Programmatic
Marketing is truly the cornerstone of the success of almost any business. This is something that is almost universally true, and it is equally true that without effective marketing techniques, businesses have little hope of growing and expanding. With that said, the marketing process can be an exhausting one. That doesn’t even mean the act of actually sending out marketing materials, either – simply attempting to buy ad space can be a long and involved process dependent upon a number of different individuals working quickly and effectively. Instead of hoping that everything goes right along the chain of command, why not opt for programmatic ad buying instead?
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IP Targeting
Most people involved in building and expanding a business are aware of the importance of effective marketing techniques. Without them, it can prove nearly impossible to generate leads and find customers willing to invest in your business and purchase your service or products. It is important to note that not all marketing is good marketing, however, and sometimes we invest in a method that simply isn’t going to work given our specific needs and goals. That’s why you should be focusing on marketing that is targeted to your specific audience. IP targeting, for example, can help increase conversions and improve the effectivity of your marketing strategy.
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Retargeting
Effective marketing is vital to the growth of your business. In order to succeed in the competitive marketplace that marks today’s global economy, it is important to have your name and your brand exposed to as many potential customers as possible. A targeted marketing campaign is a good start to accomplish this goal, but it should be noted that it is not only introducing your brand that is important. You also have to ensure that it remains front and center in search results even after a user moves away from your website. Retargeting is one way to accomplish this goal.
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Display
Are you looking for a way to boost your lead generation and potential revenue? You might want to look into new marketing techniques to give you the extra edge you’re hoping to achieve. That includes utilizing a varied number of marketing forms and channels in your marketing strategy. This can include things like search engine optimization (SEO) in all of its various flavors, traditional marketing campaigns, and even direct mail campaigns. One form of marketing that is often overlooked is display advertising. While it might not seem like the most glamorous method of marketing, it is an effective one.
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Search
When you think about marketing your business, what kind of advertisements come to mind? For many people, the response is increasingly related to search engines. Most users find businesses to support using a search engine like Google, which means that search engines are an important place to target potential customers. Search engine optimization (SEO) is the form of marketing that pertains to search marketing, and it is a common and effective marketing technique. This includes both SEO and SEM (search engine marketing).
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