SEARCH ENGINE MARKETING
What is SEM?
As briefly mentioned above, SEM is an important tool for any online business (or business operating at least in part online) to employ. To help explain what exactly SEM means, take a moment and think about the last time you ran a Google search. Did you see some websites appear more prominently in the results, perhaps with keywords or links below the entry? That’s the result of SEM. When you invest in an SEM strategy, you’re paying for the chance to have your website top the results of a search engine search.
SEO vs. SEM
SEO and SEM might seem fairly similar at first glance. These are both important strategies to use, and each serves a different purpose. Proper SEO technique can help improve your ranking “organically” and also ensures that your content is properly indexed for searches. That means that things like your blog or service pages might show up in search results due to the keywords and content within. SEM, on the other hand, is a paid strategy that helps ensure that your website tops search results when specific keywords are used.