The Right Response
If you are already struggling with negative reviews and ratings, you might be tempted to just write the situation off as something that simply can’t be fixed. This is not the case! There are things that can be done to improve both of these issues. In certain situations, for example, it might be beneficial to reach out to a dissatisfied customer and attempt to determine where exactly the breakdown in communication occurred. This can help appease unhappy clients and get some of those ratings and reviews to a better threshold.
In addition to addressing negative reviews and ratings, it is also important to give happy customers a reason to leave their own comments. For many, simply mentioning that you’d appreciate a review can help spur them into action. For others, it might be helpful to reach out in other ways. Whether you are reaching out to unhappy customers or are encouraging satisfied customers to do some of their own outreach, however, the important thing to keep in mind is that experienced professionals are vital to the equation.