What is SEO/SEM?
Search engine optimization (SEO) and search engine marketing (SEM) are two effective options to help market your business and boost your online visibility. They make use of the most commonly used online feature – the search engine – to boost customer awareness and interest in your service. This is done by optimizing your website’s content to attract the attention of search engine queries related to certain keywords and phrases. Additionally, SEM allows you to purchase paid marketing real estate related to those same keywords and phrases, guaranteeing that your website is shown in searches.
This is, of course, only half the battle. It is equally important to embrace cross-channeling marketing.
What is cross-channel marketing?
Cross-channel marketing, much as the name implies, is marketing that takes place across different channels. In practical terms, this often means across different devices. Much of your target audience will likely use a smartphone in addition to something like a laptop or tablet to browse your website and look for the best business to suit their needs. That means that you have to understand how best to market to each of these devices in order to attract as much attention as possible.